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Today's customers think of branding as that creative thing companies 

do with the name of a product or service. It is the packaging of a product

which includes the visual impression, logo, the jingle or tune that your 

customer's mind conjures up when they hear your product name, and the

identifiable phrase that keeps your product's name in front of the buying 

public. Branding can be as simple as designing a new wrapper or it can be 

an exciting long-term media campaign for print and television that communicates 

the brand message.

Today's buyers use their instincts to determine the worth of a product or service, 

and it is based on visual impressions. Potential buyers make the subconscious 

decision of whether or not they want to do business within the first few seconds 

of exposure to your company or product. This visual impression comes from the 

packaging of your product, the impression they have of your web site, and 

presentation information, such as brochures or business cards. A successful image 

is the foundation of every successful company. The image of your brand determines 

your credibility in the mind of new clients, and establishes the value of your products 

and services.

Your company has only one chance to make a great first impression. Here are some 

of the areas that companies use to make favorable first impressions.

Create the Right Impression:

- Logo Design to create the value of your product or service

- Letterhead, Business Cards and Invoices

- Web site and interactive design

- Brochures and Handouts that explain the products and their value to the buyer

- Business presentations, beginning with the telephone

- Product and packaging design

- Professional Customer Service